Our Story

Born in adversity having passed the test of time

During the Great Depression, our founder Frederick G. Meserall started as a delivery person for Bausch & Lomb Optical in Trenton, New Jersey. He worked his way up to journeyman optician by the time WW2 broke out. After the attack on Pearl Harbor, he rushed to enlist, eager to become a pilot. Instead, he was assigned to a newly formed optical unit which would follow the front line troops and keep them in glasses and fighting. He spent the next four years in Northern Africa and Italy honing his craft while trying to stay alive. It has been estimated that mobile optical units made between 10 and 20 million pair of glasses in 4 years

After the war in 1947 Fred moved to Haddonfield and opened his own optical shop. He subsequently became President of the NJ Guild of Opticians; was appointed to the State Board of Opticians by the Governor of NJ; and along with his wife Betty (also a licensed optician ) were instrumental in starting the first optical degree program in New Jersey where there is still a scholarship in their name.

His son, Frederick J. Meserall, began working by his father’s side in the optical shop from his earliest days. After completing his coursework in both optics and hearing, he came back to work beside his dad, later taking the helm after his father’s retirement. He doubled the practice square footage and added Optometry and Ophthalmology services as well as expanding into the luxury eyewear marketplace. He has continued to steer the practice with the same excellence, evolving with technology and education in the field for the past 40 years.

Our third generation, Raymond Hooley graduated top in his class from that same optical program started by his grandfather-in-law so many years ago. Ray was later hired as an Adjunct Professor where he currently teaches optics as well as being an integral part of the practice.

At Meserall Vision & Hearing...
Our Focus is You!

We put our expertise to work for you by offering the best quality lenses on the market. When we analyze your prescription we take into account your unique visual needs, including and lifestyle needs, in order to recommend the best lens material, scratch coatings, anti-reflective coatings, and brands for your specific visual needs. We offer lenses from Zeiss, Hoya, Seiko, Pentax, Rodenstock, and other quality manufacturers. There is a difference in lens quality--don't let anybody fool you, you can see a difference with better quality, properly-fit lenses. Buying poor quality lenses from stylists with little training is not in your best interest. Our opticians are fully licensed with a minimum of 25 years experience; we are professionals who remain cutting edge in our field through participating in continuing education classes and factory training by Zeiss, Varilux, and others. You owe it to yourself to experience the best. There's a reason we have been voted 10 times "Best Place To Buy Eyeglasses".

Our Staff

Our staff at Meserall Vision & Hearing is well trained and focused on making your patient experience a personal one. All members of our staff attend continuing education classes throughout the year in areas of spectacle lenses, contact lenses and eyewear design.

The office culture at Meserall Vision & Hearing is one of excellence in patient care and personalized service. We believe and practice doing the right thing to make your experience a good one with long lasting happiness, eye health and optimal vision.