VISION
Our mission is to make you the best glasses you've ever had.
Our story spans three generations over 85 years, and yet, we are young. We are still excited every day by the opportunity to make you the best pair of glasses you’ve ever had. No company drifts into excellence. It takes hard work and dedication to purpose. We were founded by a trailblazer in 1947 and we continue to pursue the most innovative ways to bring you the best quality products with the highest level of service.
At the core, we are a family business. Our founder, Frederick G. Meserall was part of the first ever U.S. Army optical unit in World War II, served as president of the Guild Opticians of N.J, was appointed to the State Board of Opticians by the governor of N.J, and was instrumental, along with his wife Betty, in starting the first college program for opticians in New Jersey.
Frederick’s son, also Fred, along with his wife Susan have been our second generation leaders for over 40 years. They’ve built on the foundation positioned by our founder, his father, and grown the business, literally doubling the size of the practice, introducing digital lens cutting, honing the mission of making our customers the best pair of glasses they’ve ever had, and curating a frame collection from the finest manufacturers around the world. Under their leadership, the business was awarded the Best of South Jersey distinction fifteen times, and was featured in the leading national industry magazine as one of the “Best of the Best” in the country.
Ray, our third generation, quickly made his mark in optical school by graduating top in his class and being invited back as an adjunct professor in the program that had been started by our founder many decades ago. Along with teaching next generation optical students at the college level, he brings innovation and energy while leading our practice into the future.
Chris, our lab manager, has been crafting fine eyewear for over 35 years in our practice. Nothing leaves our shop or passes our rigid inspection without his stamp of approval.
Family is our focus. We are a family business, run by a family, interested in making all of our customers feel like family. We are proud to know our customers by name and to serve them faithfully over years and decades.
We’d love for you to be part of our story. Let us make you the best glasses you’ve ever had.
Here are a few of our favorite eyewear lines...
TAVAT
Designed in California, Handcrafted in Italy
TAVAT is a design-driven family company based in the foothills of the Dolomites. We specialize in providing technical products of excellent quality, with each frame produced in small batches by some of the best eyewear artisans in Northern Italy. We join performance and design with great respect for tradition. Eyewear crafted by hand yet we incorporate modern materials, innovative production methods and ethical business practices.
LAFONT PARIS
Handcrafted in France
Lafont eyewear collections all have one thing in common: a subtly re¬bellious, discreetly avant-garde touch of refinement. Over 200 colour combinations and a selection of unique mix-and-match materials: tartan or Liberty print fabrics sandwiched between two sheets of acetate, panther designs, horn and tortoise shell. Each frame is full of surprises! A deep rooted heritage of French culture and tastes is seen through the works of art created in the workshops of Jura.
BLAC
Lasting lightness– the original carbon fiber frames since 1990
BLAC is a revolutionary high-end designer eyewear made from carbon fiber reinforced with titanium. A lightweight frame but yet very strong. BLAC is the world’s first adjustable carbon fiber frame, with the patent to prove it. BLAC is handmade in Denmark by our own specialized production team located in the Bellinger House in Risskov, Denmark. BLAC is the world’s first adjustable carbon temple, with a patent to prove it. The top secret, novel production process allows each BLAC frame to get special attention and craftsmanship, ensuring a unique design of each frame. All frames are custom-made by hand for each individual customer with hinges, screws and end tips tailored for our BLAC frames.
All carbon fiber and fiberglass frames in the BLAC line are manufactured using the raw material directly in the process. No lacquer is attached providing each frame with a unique raw surface of the woven carbon fiber and fiberglass fabric.
ZERO G TITANIUM
Handcrafted in Japan
Zero G Titanium refers to "zero gravity" or "weightlessness". This exclusive collection focuses on classic, modern, and timeless shapes in rich colors and unique patterns. Designed in California and handcrafted in Japan, Zero G is created with style, balance, comfort, and weightlessness in mind. All Zero G frames are hypoallergenic, 40% lighter than stainless-steel, and cut from a single sheet of surgical-grade titanium.
Zero G's unique hinge system is designed without screws or solder-points and the spindle is guaranteed not to loosen or fall out - a guarantee unique to Zero G. All frames feature a distinctive embossed "four squares" logo on the temples - representing quality, balance, strength, and simplicity.
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